Promotional mix examples A Marketing Mix Example. Oct 11, 2013 · 8. Through advertising, Nike engages with its target audience by creating impactful ad campaigns that feature high-profile athletes and embody the brand’s values of athleticism and empowerment. For more details, you may refer to our marketing mix: promotion complete guide. Aug 23, 2023 · Promotion mix is a combination of different marketing communication tools or tactics that a company uses to promote its products or services to its target audience. The term frequently alludes to the classification known as the four Ps, which originally stood for product, pricing, placement, and promotion. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in For example, a The 4 Ps—product, price, place, and promotion—and the 4 Cs—consumer, cost, convenience, communication—are both examples of marketing mix models. Let us discuss the elements of an effective marketing mix with the following example. But, the optimum promotion mix is unfavourable for the organization if it generates losses. The elements of the marketing mix are combined to create a marketing strategy that will lead to the achievement of the organisation’s objectives. Promotion (Promotional Mix or Marketing Communications Mix). Also referred to as the “marketing mix,” the 4 Ps are variables a company can control when marketing to their target customers. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. To boost promotional campaign effectiveness, a well-designed promotional mix ensures that marketing messages reach the right target audience through various channels. 5 promotional mix elements are used in varying degrees by businesses to achieve their marketing objectives: Advertising The primary aim of the promotion mix is to inform, persuade, and remind potential customers about a product while building a brand’s image. Marketing mix modeling is sometimes seen as an intimidating and mythical black box by marketers and non-technical business professionals, which can lead to low trust in results. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, personal letters on other The promotional mix is one part of the 4 Ps of the marketing mix. Example #1. He introduced the term “4 Ps of marketing” in his 1960 book Basic Marketing: A Managerial Approach. The promotional mix, or the marketing communications mix, includes various methods and tools a company uses to promote its products or services. Different methods of marketing communication have distinct advantages and complexities, and it requires skill and experience to deploy them effectively. Jul 28, 2021 · These other marketing mix elements should be utilized as you see fit for your projects. Nov 18, 2014 · The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It is very crucial element of marketing mix. For example, Amazon‘s FBA program stores and ships products on your behalf and enables next-day or 2-day Prime delivery, which can greatly boost customer satisfaction and loyalty. Its purpose is to create awareness and generate Aug 4, 2024 · In overviewing the most important elements to consider in promotion, analyzing real-world examples, and providing practical advice, this knowledge will serve to help you develop efficient promotional campaigns effectively. Here are some examples of elements in the promotional mix: Mar 30, 2023 · As a component of an all-encompassing strategy, a marketing mix is intended to tackle different aspects of retailers’ businesses. ). Fintech companies are everywhere, but how many of them focus on organic and non-GMO agriculture? 6. Sep 30, 2024 · A promotional mix is a selection of promotional techniques and methods that marketing professionals can use to promote a product or service. INTRODUCTION TO PROMOTIONAL MIX There are lots of things that must come together for a company to successfully promote its products or services; this is what is sometimes referred to This is where public relations becomes an important tool in the promotion mix. Difference between product promotion and institutional promotion; Characteristics of each type of promotion; The five elements of the promotional mix; Examples of activities for each element of the promotional mix; Whether businesses should focus on one element or all five simultaneously Oct 19, 2023 · Examples of Promotional Mix. marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing objectives. Airlines are a good example. Jun 15, 2024 · Promotional Mix Example in Sales Promotion. The article covers the original concept of the 4 P's of Marketing Mix - Product, Place, Price, and Promotion - with an example and template for your business. It includes content marketing, personal selling, publicity, advertising, direct marketing, and sales promotion. Another company one can look at to understand the marketing mix concept is Red Bull. Related: 11 Digital Marketing Tools (With Definitions) 2. Marketing Mix Modeling – Using statistics to forecast marketing outcomes. It includes various elements, strategies, and tactics that effectively communicate a product or service’s value and persuade customers to buy. Jun 21, 2024 · What Is Marketing Mix? The Marketing Mix is a set of strategic tools used to achieve marketing objectives by balancing four key elements: product, price, place, and promotion. The marketing mix is commonly referred to as the tactics a company can use to promote its products or services in the market in order to influence consumers to buy. 1. Advertising and its Importance in the Promotion Mix. Promotion in the Marketing Mix of Starbucks. There are two sides to public relations. Walmart’s promotional mix is composed of advertisements, sales Oct 3, 2024 · Conclusion: Marketing Mix Modeling Example. 5 days ago · A successful marketing plan covers all the tactics you’ll use to promote your product, including the full “marketing mix”: product, price, place, and promotion. Amul: Example of Successful Marketing Mix Implementation. Suppose a low-price airline brand is in the market, and it wants to boost its revenue and decides to offer deals on its website. Dyson’s marketing mix effectively highlights its commitment to innovative household appliances while maintaining a strong market positioning as a premium brand. Here’s the truth: a successful promotional mix isn’t about random tactics or quick fixes. Product Marketing Mix. Unlike other tools in the promotion mix, public relations is not paid for; it is earned media. Overall, there are three stages in marketing communications: Identify the target audience, Determine communications objectives, Oct 10, 2022 · Marketing Mix: example. It emphasizes how's and why's of approaching marketing in today's online world and explains an extended concept of 7 P's of Marketing. Promotional marketing is the 3rd P of the famous 4Ps of the marketing mix and helps form the basis of your marketing strategy . By focusing on establishing a unique value proposition and building a strong brand image, businesses can significantly enhance their promotional efforts in 1 Define advertising and provide examples. Nov 7, 2024 · Promotional marketing channels could include things like email marketing, social media, paid advertising, and any other tactic to boost brand awareness and sales. In this blog post, we'll look at some real examples of successful promotional mix strategies used by famous brands. Aug 7, 2023 · Place mix is the fourth ‘P’ in the marketing mix, and is highly significant, as marketing objectives can only be realised when items readily reach the customer. Jerome McCarthy in 1960. Many of the strategies in the promotion mix are informative in nature. : Advertising, PR, and direct marketing form the buzz that Apple creates over its products like iPhone. com/c/TwoTeachers?sub_confirmation= Dec 9, 2024 · A promotional mix is part of the overall marketing mix, which is the foundational model many companies use. An optimum promotion mix implies the best way to attract customers and generate the most sales. Jan 16, 2022 · Watch this video if you want to find out the 5 techniques that make up the promotional mix. This is then known as the extended or services marketing mix (Kasper, Van Helsdingen & Gabbott, 2006:465). Dollar Tree prices everything in its stores at $1 or lower, thus leveraging price as a factor. Usually, it’s a mix of: Advertising: The company partners with celebrities and influencers and advertises its brand on TVs, billboards, radios, etc. It’s part of the marketing mix, alongside product, price, and place. Promotional Mix Examples. Nov 24, 2020 · Depending on how a customer accesses the product, it will also determine the entire marketing strategy. These additional categories Sep 18, 2019 · In this article we will look at 1) role of promotion in the marketing mix, 2) objectives of promotional activities, 3) major targets of promotional campaigns, 4) the promotional mix, 5) types of promotional strategies, 6) managing promotion through the product life cycle, and 7) an example of the promotion mix in action. Drawing on my journey with the marketing mix, I’ll share real-world examples of how top companies have strategically utilized the elements of the marketing mix. It is an expanded approach to the Promotion element of the marketing mix, which also includes Product, Price, and Place. The campaign was everywhere — on billboards, TV ads, and social media. The service (or product) offered here is transportation. The goal of a promotional mix is to convey a consistent message to consumers and influence their purchasing decisions. The factors that influence a company's promotion mix are also reviewed. Example of the Four Ps of Marketing . Apr 14, 2023 · A popular marketing model, the marketing mix is can also be referred to as the 7Ps framework for the digital marketing mix. The promotional mix is a subset of the marketing mix specifically focused on communication methods aimed at boosting product visibility and consumer engagement, while the marketing mix encompasses all aspects of the marketing strategy including product design, pricing, distribution, and promotional strategies. Jerome McCarthy, a marketing professor at Michigan State University, developed this idea further and proposed that the most important components of the marketing mix are product, price, place and promotion. The promotion mix refers to how marketers combine a range of marketing communication methods to execute their marketing activities. Jan 6, 2025 · Promotional marketing involves spreading information about a brand, product, or service through various marketing channels to make more people aware. Aug 14, 2024 · Nike Inc. The following real-world marketing mix strategy examples focus on companies that have chosen one area of the marketing mix to use as their competitive advantage. These are also known as elements of promotion mix. Oct 3, 2023 · To develop a marketing mix, you'll need to think about how you can uniquely position your brand amongst the competition. The 6 components that make up the promotional mix are listed Promotional Mix The Promotional Mix is made up of differing amounts of advertising, public relations, personal selling and sales promotion (using promotional techniques such as sales, specials, discounts, etc. The importance of IMC will be That’s the role of the marketing mix. May 3, 2024 · E. Apr 29, 2024 · Factors Affecting the Promotional Mix. You'll evaluate your product and how to promote it. As a part of the marketing mix, the promotion mix can include promotional methods and channels like: outdoor media Promotion mix comprises of all types of communication with customers that is of both personal or impersonal type and also include all distribution middlemen. The marketing mix is also known as the 4Ps: product, price, place, and promotion (see Figure 1. It’s why we put together this piece to walk you through marketing mix examples that show you the theory in action. Here’s a breakdown of the marketing mix, also known as the 4 P’s of marketing: Product: The item you’re selling. This is mass communication through various media. Apple marketing mix. Your promotion strategy is a key component of the marketing mix. Elements; Example; Strategies; Advantages Oct 30, 2023 · Discover what the 5 elements of the promotional mix are and how they contribute to effective marketing strategies. One example of an Indian brand that has successfully used the marketing mix is Amul, a leading dairy brand. Dollar Tree leverages price as a factor by pricing everything in the store at $1 or lower. Marketing Mix Example. Learn to create a balanced promotional mix that maximizes If you’re looking to implement these strategies, check out our resources on marketing mix implementation and strategic marketing mix. The term ‘promotional mix’ is used to refer to the combination of different kinds of promotional tools used by a firm to advertise and sell its products. In 2011, the company integrated various promotion mix elements to create a cohesive marketing strategy that resonated personally with consumers. If your main business goal is to increase sales, but consistently high engagement rates on your promotional activities aren’t translating to higher sales figures, for example, you may need to select a different KPI for your promotional mix or adjust promotional campaign content to motivate sales. We have dissected every single aspect of the Marketing Mix, but to understand how to put all these theoretical notions into practice, it is necessary to consider a concrete example: that of Nivea and the 2005 launch of its new (for the time) product Nivea Visage Young (later relaunched in 2007). Apple Inc. Let’s have a look at 5 of them: Marketing Mix Analysis – Reviewing the strategies in the marketing mix. Determining how to use the promotion mix is dependent on the goals and objectives of the overall marketing strategy as well as the nature of the product, the market segments being targeted, and the message the 3 days ago · Marketing teams use the 4 Ps of marketing (product, price, place, and promotion) as a framework to view their product through the eyes of the customer. Mar 22, 2023 · A real-life example of an effective promotion mix is that of Coca-Cola. If services are included in the marketing strategy, the four Ps are extended to seven. Explore the five elements of a promotional mix: personal selling, advertising, direct marketing, sales promotions, and public relations. These methods are often combined to create a cohesive marketing strategy. Promotion mix ; A promotion mix is a set of different marketing approaches marketers develop to optimize promotional efforts and reach a broader audience. Elements of a promotional mix. Aug 15, 2024 · Think your promotional mix is just about blasting discounts and hoping for the best? Think again. A range of factors affect which promotional activities are chosen and combined. The promotion approach is part of the marketing mix, aiming to persuade, inform, and remind target customers about the brand's products. Discounts are an example of sales promotion where a company provides a short-term incentive to A promotion mix is a crucial component of the marketing mix, encompassing various strategies and tactics aimed at optimizing promotional efforts and reaching a broader audience. Public relations is about creating and maintaining a favorable public image. Diagram: factors affecting the promotional mix Jan 23, 2024 · Understanding Promotional Concepts. Companies needing to create sales in the short term will benefit from sales promotion. Let’s further explore how promotional pricing works through the following five examples of different companies: Amazon Prime Day by Amazon. By utilizing a combination of advertising, sales promotions, direct marketing, personal selling, and public relations, businesses can maximize the impact of their promotional Promotional Mix Definition. Marketers utilize a variety of ways—or media channels—to promote the organization’s offerings. ’s marketing communications mix (promotional mix) utilizes various channels to communicate with target customers. Mar 22, 2017 · Promotion is needed to emphasise the new features of a product The marketing mix is the way in which the marketing strategy is put into action - in other words, the actions arising from the marketing plan. This article will go through a marketing mix example of a popular beauty and skin care company. Sep 22, 2021 · Marketing mix examples We will analyze the extended marketing mix of the world’s leading companies to discover their formulas for success. Nov 19, 2023 · Read More: 3 Ps of Marketing Mix. The Promotion Mix: Marketing Communication Methods. Jerome McCarthy in the highly influential text, Basic Marketing, A Managerial Approach [ 1 ]. The company uses a different promotion mix for every market it operates in. This need not be the case. At the same time, it makes up for an extremely large part of a successful marketing plan. Nike: A Promotion Mix Example Nike, a global leader in athletic footwear and apparel, utilizes a well-defined promotion mix strategy. Here are the 4 P's of marketing mix with examples. When the promotion connects with the customer, it is the moment when all the marketing activities come together. Product is at the core of all marketing strategies. Digital marketing lets companies target their potential customers more easily, bypassing more traditional marketing channels and running digital campaigns at Nov 17, 2023 · If your main business goal is to increase sales, but consistently high engagement rates on your promotional activities aren’t translating to higher sales figures, for example, you may need to select a different KPI for your promotional mix or adjust promotional campaign content to motivate sales. Examples of Promotional Pricing. The promotional mix is a term that describes how a company combines marketing and promotion to create business growth. Key Nov 29, 2023 · They are an example of a marketing mix, or the combined tools and methodologies used by marketers to achieve their marketing objectives. The full marketing mixmodel comprises four parts (or four Ps) : product, price, place, and promotion. Product development, price strategy, promotion planning, and so on are all examples of marketing tactics. Amul has effectively implemented the marketing mix to establish itself as a household name and a trusted provider of dairy products. Usually, the promotion is only a small part of the company’s larger marketing mix. 2 Discuss the importance of advertising in the promotion mix. It usually includes advertising, sales promotion, direct marketing and public relations. The promotional mix is the combination of promotional activities selected by a business to inform, persuade and remind customers of its products or brand. They both aim to boost sales, but the 4 Ps is more focused on the internal processes of the marketing strategy while the 4 Cs is more focused on the external processes that may influence a Compound phrases with ‘Marketing Mix’ The term ‘Marketing Mix’ is a 2-word compound phrase. Successful Marketing Mix Examples. Companies must decide what parts of the mix (advertising, sales promotion, personal selling and public relations) they want to Jul 30, 2024 · Sometimes, the marketing mix can extend beyond the classic four Ps of product, price, placement, and promotion established by professor E. Even though it is pretty straightforward, in practice, it covers many areas and domains, including channel distribution, its types, distribution strategies, transport, storage, and What is Promotional Mix? A promotional mix is the integration of marketing strategies consisting of direct marketing, public relations, sales, and advertising to reach the specific company’s marketing goals. They tailor the specific promotion mix to the requirements of the overall marketing campaign. Read less McDonald's marketing mix strategy examines the company using the marketing mix paradigm, which includes the four Ps (Product, Price, Place, Promotion). For this reason, marketers opt for it when they aspire to increase sales in quantity. Jan 10, 2025 · Hence, the promotion mix is an important decision that includes all decisions of an organization related to promoting its products and services. Dec 10, 2024 · Marketing mix: What are the 4Ps of marketing? Marketing professionals use a . Each plays a distinct role in a marketing strategy. Dec 31, 2022 · Let us look at a few marketing mix examples to understand the concept better. From this term we can make many 3-word compound phrases. The promotion mix plays a significant role in marketing. Using promotional tools, businesses can acquire additional clients and encourage them to come back through the provision of high quality service. In this video, Alex, a SendPulse marketer, explains how to create an effective promotion mix strategy. An example of the 4P's marketing mix, as applied to the iPhone6, is illustrated below: Jan 4, 2025 · Dyson Marketing Mix: An Overview. Aug 9, 2024 · They are also known as a marketing mix. Promotion Mix Marketing. SALES PROMOTION “An activity designed to boost the sales of a product or service. The Importance of the Promotion Mix. Once you determine your product Apr 19, 2022 · Understanding marketing mix without examples is similar to learning what ingredients you need to bake a chocolate lava cake but not knowing exactly how to make it. The different types of marketing communications an organization uses compose its promotion or communication mix, which consists of advertising, sales promotions, direct marketing, public relations and publicity, sponsorships (events and experiences), social media and interactive marketing, and professional selling. Dec 23, 2024 · Learn what a promotional mix is, why it is important, and how to use it for your marketing strategy. To construct a successful promotional mix, businesses must consider several key elements. The promotional mix consists of five key components: advertising, sales promotion, public relations, personal selling, and direct marketing. Examples of Jun 18, 2024 · The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Promotion mix need to be properly designed by managers and require proper understanding of market field. Here’s an overview: Sep 29, 2021 · Marketing mix: what are the 4Ps? The term “marketing mix” is often associated with another acronym: the 4Ps. The product attributes don’t only refer to tangible goods but also intangible service products and ideas. The most important part of thinking about the marketing mix — or the four Ps of marketing — is to understand the customer, the competition, and your company. It supports a Marketing Strategy and a Business Marketing Strategy by ensuring cohesive and targeted efforts to meet customer needs and drive business growth. Apple's marketing is so good that it can turn its customers into loyal supporters who will wait in line for hours to receive each new product the company introduces. Think of it as learning based on theory — not practice. These include advertising, which involves paid messages through various channels to reach a wide audience; sales promotion, which employs short-term incentives to encourage immediate purchases; personal selling, which involves direct interactions between sales Mar 22, 2024 · Definition A promotional mix refers to a blend of different marketing strategies utilized to communicate with potential customers and persuade them to buy or use a product or service. The marketing mix is made up of four essential parts that can form a strong strategy when used together: Price: The price is how much money consumers pay for your product. For more comprehensive insights on various marketing strategies and elements, you can explore our content on marketing mix strategies, strategic marketing mix, and marketing mix examples. This comprehensive article outlines each component—advertising, sales promotion, public relations, direct marketing, and personal selling—and explains how to leverage them to engage your target audience and drive sales. This template can be used to pitch topics like sales promotion, digital marketing, store atmosphere, marketing. Paid online advertising Paid online advertising can be a cost-effective marketing strategy, especially for small business owners who have a limited advertising Nov 21, 2023 · The Promotional Mix | Definition & Examples 5:11 Effects of Advertising on Consumer Buying Behavior 5:08 Advertising Strategies | Definition, Types & Comparison 5:04. SUBSCRIBE: https://www. However, when other strategies are combined with sales promotion, there is a direct and immediate call to action to purchase the product. Aug 18, 2024 · Many of these platforms have high volumes of traffic, making these promotional tools an ideal way to maximize marketing efforts. The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. This mix of methods, tools, and tactics enables the company to promote its business and products in the international market for athletic and leisure footwear, apparel, and equipment. Many marketers fall into the trap of treating the promotional mix as a one-size-fits-all solution, but this scattershot approach rarely hits the mark. youtube. It provides details on each technique, such as the objectives and examples. Product. The promotional mix deals with the unique blend of advertising, public relations, sales promotions, e-commerce, and social media to promote products. A great product is at the center of a brand’s success. Content: Promotion Mix. Customers think that they’ll save money by shopping at the stores. It is what a company has to offer to its customers. Importance of Sales Promotion in the Promotion Mix. Marketing Mix Examples from Real Businesses Product Mercaris. Jul 10, 2020 · Promotional mix elements include the likes of advertising and the rest, which are essential for promoting products and services. The main promotional tools or activities which make up promotion mix are personal selling, advertising, publicity and sales promotion. Mar 19, 2021 · Marketing Mix Examples of Companies. Share and navigate important information on four stages that need your due attention. You should consider taking time to come up with a price where the Sep 23, 2020 · In this article, you will learn about 1) an introduction in marketing and promotional mix, 2) the key components of the promotional mix, 3) how to establish an effective promotional mix, and 4) a short conclusion. The two have become almost interchangeable since Philip Kotler popularized the concept. While these five promotional mix elements—advertising, PR, promotions, direct marketing, and personal selling—have been around for decades, the marketing world is constantly evolving. Presenting merchandising industry analysis retail sales promotional mix elements sample pdf to provide visual cues and insights. Jun 1, 2019 · 4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. Of course, all the above terms might not be easy to understand, if you don’t have a good marketing mix to study. Apr 28, 2019 · PDF | On Apr 28, 2019, Muhammad Faizal Samat published CHAPTER 9: PROMOTIONAL MIX | Find, read and cite all the research you need on ResearchGate The promotional mix is a critical element for the success of a business since all businesses naturally want to generate more revenue by growing and promoting their business. Let’s look more closely. Advertising. Oct 22, 2024 · In a way, this element of the marketing mix relates to Walmart’s corporate structure (organizational structure) based on how the organizational design involves divisions for e-commerce and non-online operations. Nov 8, 2024 · Components of the Promotional Mix. Before we look at the promotion mix in more detail, let's examine the steps in developing effective marketing communications. May 22, 2024 · Coca-Cola's "Share a Coke" campaign is an excellent example of a promotion mix done right. In Dave Chaffey's book: Digital Marketing: Strategy, Implementation and Practice , this model was refreshed and applied to online channels to give a practical approach which works well for multichannel businesses. Amazon Prime Day has mastered the art of creating hype and urgency. Jan 11, 2024 · A promotional mix is a combination of different ways to promote your brand, like advertising, personal selling, sales promotion, and public relations. What works for one product will not necessarily work for the next; therefore the specific mix or blend for the product must be The Role of Personal Selling in the Promotion Mix. Nov 17, 2023 · A promotion mix is a subset of a business’s larger marketing strategy or marketing mix. Of all the marketing mix variables, the promotion mix can be further divided into different message channels that allow for connection and communication with the customer. Example #2. This MarketingWit article will help you understand the promotional mix elements and their significance with examples. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the Apr 10, 2023 · While promotion is one of the things you might think of first in marketing, it’s the fourth P of the marketing mix: Product; Price; Place; Promotion; Packaging; Positioning; People; The marketing mix is the tactic of organizing your product’s marketing strategy into separate components that come together. Activities identified as elements of the promotional mix vary, but typically include the following: Nov 21, 2023 · An example of a promotion mix can be depicted in a company providing discounts on its products. The four Ps are one type of marketing mix and refer to four factors: product, price, place, and promotion. Aug 25, 2023 · Let's look into some examples of retail marketing mix: Example #1. The 5 Key Components of the Promotional Mix With Promotional Mix Example. However, every good marketing mix should rely on a thorough exploration of those first 4 Ps. Even non-technical managers should understand the steps taken to build and output an MMM. The 4 Ps were first formally conceptualised in 1960 by E. The skincare company can increase interest and drive more sales by offering a limited-time discount for prospective customers who purchase skincare products online during the first week of the launch. The promotion mix includes the marketer’s tactics for communicating with consumers. This approach revolves around cutting-edge technology and superior product design to meet evolving consumer needs. 4). The marketer’s task is to find the right marketing mix for a particular brand. Let’s take a look at the amazing example of Adidas, the second largest sportswear manufacturer in the world, which created out-of-the-box marketing strategies during the London 2012 Olympics Games to promote its brand and effectively 2 days ago · Consider outsourcing fulfillment to experts and using multiple fulfillment centers to keep products closer to end customers. Advertising played a huge role. “4Ps” is the English acronym for the 4 operational facets of marketing that make your company’s positioning a reality. The result of public relations is called publicity. eeakz mmnk mmvyw pkkhd wqytppq kvprzn kcqa tepllq timyeg hrgsdw