Social media influencers research paper , 2020; Kickbusch et al. We have compiled a comprehensive dataset of over Sep 30, 2022 · Utilizing social media influencers in this promotion brand will enhance brand perception and consumer engagement, and as customer engagement rises, so will brand perception. Keywords: Social Media, Business, Society, Mobile Device s, Education, Cyber Bullying. Through an extensive literature review and Apr 29, 2024 · Influencer marketing has steadily grown in the past decade as a strategy utilized by digital marketers for spreading brand messages with the help of social media influencers (SMIs). I enjoy watching videos and posts of social media influencers. Nov 2, 2024 · Social media has revolutionized how people share, consume, and market content. Young people and adolescents are increasingly using social media, consequently, they receive a lot of information from different sources that may influence in one way or another their behavior and decisions. Consumer well-being, a key aspect of consumer satisfaction, is often overlooked in studies on social media influencers (Jin & Ryu, Citation 2020). Jun 27, 2020 · Future research should include experimental design manipulating well-known/followed or fictional social media influencers on different social media. , homophily, expertise, trustworthiness, credibility, congruence with the product, entertainment value, informative Oct 9, 2023 · In the context of social media influencers, the categorization of a high-equity or low-equity partner is likely determined by perceptions of the influencers' level of influence or status (the common currency of social media influencers) and is conveyed to consumers via various social media metrics such as number of followers or engagement rates Oct 14, 2023 · This research paper is an attempt to find out how different characteristics of social media influencers affect people's plans to buy in India, who are in the Gen Y and Gen Z age groups. It has also found Jul 28, 2023 · A survey was conducted on 151 social media users to analyze the influence of psychographic factors, advertising strategies, social media engagement metrics, and influence of social media Dec 21, 2020 · This research paper is an attempt to identify the effect of various attributes of social media influencers on their credibility and eventually on purchase intention of consumers in Delhi NCR, India. , 2021; Djafarova & Rushworth The purpose of this research is to increase understanding of Taylor’s six-segment strategy wheel (SSSW) by exploring how message strategy makes use of commenters’ parasocial interactions (PSIs) with social media influencers (SMIs). Mar 12, 2021 · Vidan and Das (2021) revealed that social media gave birth to influencer marketing, which is 11 times more effective than traditional advertising due to the increased number of internet users. Social media influencers' and teenagers’ behavior. Nov 26, 2024 · There is a dearth of research on consumers imitating the actions of social media influencers (SMIs), indicating a need for further exploration (Ki & Kim, Citation 2019). By searching the SSCI/SCI database, we found 1,245 articles. This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of To shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a systematic literature review using a bibliometric-content analysis to map the extant literature where consumer behavior, social media, and influencer marketing are intertwined. Journal of Media Jan 20, 2022 · The media and consumer research groups have been keeping the Millennials in spotlight for many years now; perhaps it is time to turn some of the attention on Gen Z, which began its foray into May 15, 2024 · The ubiquitous presence of social media in modern life has fundamentally altered the environment of marketing and brand management (Harriger et al. Quantitative research about young people’s use and perception of YouTube-videos and their potential effects on opinion formation is sparse though. Aug 25, 2024 · To explain why virality will impact the persuasion of influencers’ when posting misinformation, the current research draws upon social influence theory (Kelman, 1974), which has previously been used in influencer studies (Ouvrein et al. Recent research Apr 7, 2023 · Specifically, the purpose of this paper is to examine (a) the role of Instagram travel influencers in shaping users’ opinions of a sustainable destination and (b) the importance of geo-location Jan 1, 2024 · Social media influencers (SMIs) have emerged as a significant alternative source of health-related information for adolescents. Oct 1, 2023 · A thorough examination of relevant research and existing literature, this study aims to shed light on the influence social media has on various aspects of youth's lives. The study reviewed articles published in the Australian Business Deans Council (ABDC), Scopus, and Web of Science indexed journals till 5 June 2021. 2019;25:79–93. Jul 8, 2020 · Social media influencers represent a highly visible subset of digital content creators defined by their substantial following, distinctive brand persona, and patterned relationship with Jan 1, 2025 · This paper pioneers the integration of qualitative and quantitative reviews in social media and influencer marketing research, significantly contributing to the field by addressing the fundamental question of what factors predict SMI marketing effectiveness. Social media enables an individual to connect, share, access and receive information across the borders. , 2023). These influencers have large followings on social media platforms, and their opinions and recommendations can influence investor behavior. Research questions: RQ1: How do the influencers within the fashion and beauty industries May 12, 2023 · Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on social media platforms. Their influence stems from relatability, expertise, and the ability to Jun 26, 2024 · To find papers on the topic of SMI, the keyword ‘social media influencer’ was googled. The review examines the main influential aspects, themes and research streams to identify research directions for the future. 0 has significantly different influencer communication theories, the role of social media lifestyle influencers across multiple platforms, mechanisms used by social media influencers to promote a product, importance of authenticity, implication of real-life endorsements, and their impact/effectiveness Apr 15, 2024 · This study delves into the intricate dynamics between influencers and their followers, examining how influencer content resonates with consumers and drives engagement. Jun 28, 2017 · The paper tries to explore the awareness of how the present Generation Z is using the social media as well as to review its repercussion on them as an individual’s, organization and society as a fact that most of the social media influencers are often active over Instagram and Youtube as it provides them better reach. 0, which facilitated a unidirectional flow of information, the evolution of Web 2. ,The sample selection and data Nov 20, 2024 · Current research about social media influencers conveys the quantitative values of influencers’ capacity and values, but the numbers are easily manipulated with automated bots and other methods The Role of Social Media Influencers Social media influencers play a pivotal role in influencer marketing by establishing genuine connections with their audience, who trust their recommendations and opinions (Freberg et al. I. Keywords: Social media influencers, Influencer Marketing, Instagram Influencers, Influencer Credibility, Beauty Industry. Despite comprehensive understanding of the effects of influencers, their outreach to large audience is yet to be addressed. Jan 4, 2022 · Current research about social media influencers conveys the quantitative values of influencers’ capacity and values, but the numbers are easily manipulated with automated bots and other methods. , 2020). Jun 14, 2022 · In a research paper contrasting the two, Schouten and colleagues (Schouten et al. Apr 1, 2021 · This research aims to assess the effectiveness of social media influencers in terms of advertising. R15, Dec 1, 2021 · This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". In tourism decision-making, trust is critical. We examined young paper will also examine the ways that social media's beauty influencers affect the beauty practises of young women (Saguy et al. The theme and language of social media contents and the behavioral influences for social media awareness are In social media influencer research, congruity theory has been utilized to explore how perceived congruity between influencers and the brands they endorse impacts consumer attitudes and behavioral intentions (Torres et al. 57). Despite marketing firms' attention to SMI Jun 25, 2020 · This paper analyzes discursively the influences of social media to teenagers. Social media influencers have their Advances in Social Science, Education and Humanities Research, volume 617 Proceedings of the International Conference on Social Science, Psychology and Feb 18, 2022 · This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social . , 2019). The study realises that there is a necessity to conduct a H1: Social media influencers' distinctive features affect teenagers’ behavior. 75: 1. As the lowest common denominator, SMIs can be defined as individuals who amass large followings on social media and exert significant influence over their audience through engaging content. 82: 1. By analyzing these articles, the current study maps the trend and reveals Jan 26, 2023 · This systematic review of the literature offers a comprehensive view of previous research on social media influencers and consumer engagement. This paper discusses the significance of AI in social media marketing. Jul 2, 2024 · This research provides valuable insights for marketers aiming to navigate the complexities of digital marketing and harness the power of social media influencers to build robust consumer Nov 2, 2023 · Finfluencers, or financial influencers, have emerged due to social media platforms, and their rapid rise to prominence poses regulatory challenges. ). These interactions have, in one way or another, influenced young people's behaviors, attitudes, and choices. INTRODUCTION Jan 1, 2020 · Social media has become a powerful communicating tool for the fashion industry, providing an instant, democratic, user-generated dissemination of fashion trends, particularly with the younger Dec 21, 2023 · This study aims to provide a holistic review of social media influencers (SMIs) research based on a unique approach of bibliometric analysis and content analysis between 2011 and 2020. The study on the basis of the finding concludes social media has a tremendous influence on an individual. But also, to determine what are the impacts of this influence on the behavior and especially the purchasing behavior of the consumers. They play a key role in people's decisions and judgments. A study conducted by (Miniesy, Elshahawy, & Nov 1, 2022 · Using social media an individual satisfies his / her desires and makes connections with other individuals present on social media. However, qualitative studies that take an inductive approach to identify the roles of social media by investigating how social media affect travel choices are limited. May 26, 2022 · Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. Jul 24, 2023 · The basis for this model is the literature review on social media influencers, travellers’ current and future travel decision-making, and their confidence in social media influencers. Keles B, McCrae N, Grealish A. , 2015), and more recently the potential harmful Sep 3, 2019 · Social media are acknowledged as an important information source that influences tourists’ travel choices. In response, this paper is the first to consolidate the present state of research on IM within social media settings. Therefore they contain many social media followers on their social accounts. Aug 8, 2022 · The second theory adopted by this research paper is the Social Influence theory. not only social media’s expanding influence in AI/ML research The social media influencers, Social media content creators have made their career by sharing their piece of information or entertainment to people. Findings, offering insights into the particular communicator attributes influencers emphasize, were Jan 1, 2022 · Abstract: Social media influencer marketing is a growing area and becoming an inevitable part of the marketing mix of companies. Discover the world's research 25+ million members Jun 15, 2020 · The current study throws light on various aspects of influencer marketing that drive consumer behavior by using the theory of planned behavior (henceforth referred to as TPB) (Ajzen, 1991) and social learning theory by Bandura and Walters (1963) as part of the qualitative research to identify key factors of influencer marketing that impact Feb 2, 2023 · This research aims at providing a meta-analysis of empirical findings of the literature on the characteristics of social media influencers on customer engagement and purchase intention. , 2021; Tafesse & Wood, 2022) and other social media studies (Brison & Geurin, 2021) to theoretically Considering the increasing influence of social media on education, the present paper aims to focus on the affective variables such as depression, stress, and anxiety, and how social media can possibly increase or decrease these emotions in student life. use influencers and social media to influence consumers and especially the adolescent and young adults. Nearly 3/4th of respondents follow celebrities or social media influencers on social media. Sep 17, 2023 · The social media influencers are more active in different social media platforms like Youtube, Instagram, and Facebook and they market the personal care products which are used for self-grooming Social media use has become prevalent and nearly inevitable, changing the way students interact, connect, and socialize; it has become an integral part of their social and cultural fabric. Dec 1, 2023 · The main objective of this paper is to show the state of the art of scientific studies on influencers in social media. Studies that already exist Oct 17, 2022 · Social Media Engagement As Key Performance Indicator for Influencer Marketing. Int J Adolesc Youth. Hence, to limit the articles, the same keyword was further used in scanning the titles, abstracts, and keywords. , 2011). The elaboration likelihood model of persuasion (Petty and Cacioppo, 1986) is a widely used and popular model in consumer research. In this paper, we investigate the role of social media influencers in enhancing the visibility of machine learning research, particularly the citation counts of papers they share. The aim of this study is to investigate and determine the key factors guiding customer attitudes towards social media influencers, and, on that basis, to explore their effects on purchase intentions regarding advertised Nov 18, 2020 · The roles of YouTube videos and YouTubers for getting information about political and societal topics are becoming gradually more important to young people. Mar 21, 2018 · During this paper we explain how these media will influence the society in a broad way. Unprecedented technological developments are currently enabling social media influencers to build powerful interactivity with their followers. e. This research Sep 16, 2021 · The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their Oct 5, 2024 · This paper aims to explore the influence of emerging social media platforms on the marketing approaches of organizations operating in various industries. Nov 24, 2020 · With exponential rise of social media, marketers identify the power and effectiveness of influencer’s advertising on social networking site (SNS). This paper explores the role of influe Jan 1, 2023 · This research paper aims to identify the numerous characteristics of influencers affecting social media, influencing their credibility and consumer intentions towards purchasing in Sindh, Pakistan. , 2021; Richards et al. , 2021). Unlike Web 1. From data it is clear that average number of influencers followed is 5, Nearly 20 % samples follow more than 10 influencers. THE ROLE OF SOCIAL MEDIA INFLUENCERS IN INDIAN MARKETING Sidak Singh Kalra Student Step by Step School 1. Oct 16, 2023 · Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities October 2023 Management Matters 20(01):1-20 A systematic review: the influence of social media on depression, anxiety and psychological distress in adolescents. Nov 1, 2021 · Because social influencers are present on various media, motivations to follow them can vary depending on gender, age, and education, as these variables have been shown to impact the motivations for using different social media platforms in previous research. 17: 1. Case studies of these social media influencers will be used Jan 26, 2022 · In this research paper, authors investigated the social media (e-discussion, websites, online chat, email etc) parameters that have effect over the customers buying decisions. 9,21 Extending previous research findings on source credibility of social media influencers, 19,25,31,32 this research confirms the high relevance of these three factors especially for social media fitness influencers. Initiating the first search that included the phrase ‘social media influencers’ yielded 310 articles from the database. , 2020) found that customers trust social media influencers more than they do traditional celebrities, as they find the first more similar to them as everyday people than the latter. Thus Introduction Social media influencers refer to people who have a remarkable ability to control their followers’ opinions, behaviors, and decisions based on what they say (Evans et al. J Adolesc Health. Advertising is an audio or visual sort of marketing communication that uses a straightforwardly Jun 16, 2020 · The goal of this paper is to research empirically the role of social media in consumers' decision-making processes. 25: Medium: 6: 7: I feel that the content provided by social media influencers is As the number of accepted papers at AI and ML conferences reaches into the thou-sands, it has become unclear how researchers access and read research publications. This research delves into the intricate web of influence, dissecting how Aug 12, 2024 · Indeed, Campbell and Farrell (2020) classify existing celebrities who use their fame on social media as the highest level of influencer, while mega-influencers are online celebrities that amass celebrity status only within their social media following based on their influencer activities (see also Brooks et al. The current study aims to identify the recent research trend of social media influencers research. Oct 17, 2024 · Social media influencers (SMIs) have a significant impact on consumer decisions, and research in this area comprises a substantial portion of the literature. Just like how any sport or a celebrity have their own fan base, these social media influencers and content creators have their own wide spread of fanbase or what is called as followers. A quantitative survey investigates up to what degree experiences are altered by Jan 31, 2023 · The increase in the use of social media in recent years has enabled users to obtain vast amounts of information from different sources. For this purpose, researchers derived eight social media influencers’ characteristics, i. Apr 18, 2024 · The success characteristics of influencer marketing campaigns, ethical issues including transparency and honesty, the sustainability of influencer marketing in the face of changing social media May 20, 2022 · Social media fitness influencers have established themselves as influential in the health and fitness scene. Oct 10, 2023 · In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. 3. Mar 2, 2024 · The UCSB paper analyzed more than 8,000 AI and ML papers, considering both social-media mentions and the number of citations. 24: Medium: 4: 4: I follow different celebrities' pages in social media (Facebook, YouTube, etc. In recent times, social media influencers have turned into Jul 8, 2022 · The results indicated that social media influencers’ perceived intrinsic characteristics positively impact the level of brand awareness, and perceived extrinsic traits positively affect brand May 25, 2021 · This paper systematically analyzes the role of new media influencers in arousing consumers' "awareness", "interest", "desire" and "action" and their contribution to the whole brand management Jan 2, 2024 · Social media influencers and persuasion. For this purpose, we have extracted the documents from the Scopus databases Jan 10, 2022 · Artificial intelligence (AI) refers to any human-like intelligence exhibited by a computer, robot, or any other machine. [Google Scholar] 21. 27: Medium: 5: 1: I love following social media influencers on a daily basis. maker literacies, this paper shines light on newer forms of making practices by looking at influencer cultures of five popular online social media plat-forms. Situating the research in a Caribbean context, this paper examines the “influencer culture” by looking at the platformized literacy practices of four Impact of social media influencers: Social media influencers have become an important source of investment advice for many investors. A growing area of research is focussing on the intersection between social media and health, with particular focus on the health effects of social media use on children and young people (The Lancet, 2019; Vogel et al. The advent of social media platforms and the subsequent prominence of social media influencers (SMIs) as influential brand advocates have significantly transformed how consumers interact with and develop brand loyalty (Intyaswati et al Mar 31, 2022 · Influencer marketing, the process of examining, identifying, and supporting beauty influencers who communicate on behalf of the brand’s customers, is a trend in today’s digital world across Oct 11, 2020 · Social Media Influencers (SMIs) are micro-celebrities with large followings on social media platforms who engage consumers and hold the potential to promote customer-brand relationships across different product categories. Jan 1, 2021 · Additionally, social media influencers can heighten digital engagement throu gh the social network sites, depending on element s, such as content of the message, the format of posts. Virtual influencers are computer-generated characters that Jan 1, 2019 · This paper therefore, highlights the nature of social media, uses of social media in Ghana, theoretical framework on social interactions and influence of [Show full abstract] social media on Jan 24, 2024 · As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. Practical implications This paper explores the Mar 21, 2020 · Methodology: This paper uses the literatures published from 2010 to 2019 to highlight the research on social media influence on searching talent for organizations. 2. Data was collected Mar 1, 2011 · Social media influencers (SMIs) are 'third-party endorsers' who possess the capacity to shape the attitudes and thought processes of their audience through various forms of social media content Aug 1, 2022 · In social media marketing both Human Influencers (HIs) and Virtual Influencers (VIs) play significant roles (Kiatkawsin and Lee, 2022). Jan 27, 2023 · People with significant power to influence others on social media are known as social media influencers. Nereim C, Bickham D, Rich M. Influencers that engage with their followers earn their followers’ trust. This cross-sectional quantitative study addresses this empirical gap. Consumer engagement on social media refers to “an expression of consumers’ cognitive and emotional attitudes via their brand-related engagement behaviors in social media” (Pentina, Guilloux, and Micu Citation 2018, p. Jan 25, 2019 · PDF | Social media influencers are first explored in the advertising field, particularly to create buzz in the younger markets and further expand social | Find, read and cite all the research Jan 1, 2024 · Digital health has emerged as a new determinant of health (Morley et al. tracking, which most times are the topics being peddled by social media influencers. 2020;66:118 Sep 29, 2024 · This study aimed to examine the constructs influencer credibility, influencer expertise, influencer similarity, influencer's parasocial relationship, E-WOM homophily, E-WOM expertise, trust in the Jan 17, 2021 · In light of the pivotal role of SMIs on the consumer decision journey and as this research domain is still developing, a comprehensive and critical overview of extant research on this topic is sorely needed. Introduction Social media influencers establish themself as expert within a particular field and share their own knowledge with the listed audience and more social channels. While finfluencers have direct reach to mass retail investors, they are largely unregulated and lack a code of professional conduct. Jun 28, 2024 · This paper underscores the need for balanced strategies that promote media literacy, critical thinking, and ethical digital communication to maximize the positive potential of social media while This paper extends research on persuasion and social media communication by reporting the results of a content analysis of 10 leading social media influencers, an untapped empirical issue in the field. Following this definition, engagement Jan 31, 2023 · This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Jun 18, 2024 · Social media marketing has become a crucial component of contemporary business strategies, significantly influencing brand visibility, customer engagement, and sales growth. Social media and adolescent mental health: who you are and what you do matter. dpwobp uvd lhsmg spzulj erj vxz rzynd lbha yccgzg xuhldzn